I. GENERAL INFORMATION
In order for this website to function properly and to be able to provide the most appropriate products and services to visitors to the site, we place small data files on your device, called “cookies”. This policy provides you with information about these cookies and how to manage them.
II. COOKIES AND OTHER AUTOMATED DATA COLLECTION MEANS
Cookies help us to improve your experience when using the website, as well as to understand how people use our site and which of its pages are most popular among its visitors.
Cookies usually contain little information such as the web address of the website that created them, their validity and their number. Due to the small amount of information they contain, cookies cannot usually be used to reveal your identity or personal information.
Cookies are often essential for websites that have large databases, require registration or use of a user profile, provide customization options, and more.
Cookies are divided into 2 main types according to their duration :
Session cookies – they are stored temporarily while you browse the pages of the site to ensure its proper functioning or to personalize the information you see during this particular visit. Session cookies are deleted when you close your browser.
Permanent cookies – they keep your device a certain period o t time or until you delete them. It is these cookies that help us analyze the traffic data on our site, monitor its proper behavior and improve it. In addition, through them, our offers can reach you while browsing other websites.
Regarding the origin of cookies, we also distinguish 2 main types :
First party cookies – these cookies are placed by the owner of the website
Third party cookies – they are placed by a third party – a partner with the consent of the site owner.
According to their need, cookies are:
Necessary cookies – they are responsible for the proper functioning of the site and capabilities that the user wants to use. Without these cookies, the site and its services may not perform the actions desired by the user;
Security cookies – serve to protect user information from unauthorized parties, protecting the site from malicious attempts to attack. These cookies are also mandatory for sites that have registration forms and user profiles to ensure the security of the personal data provided;
B cookies that support the development of the business – these cookies help the development of the site and the company – its owner. They allow you to analyze and evaluate the user experience of the site, monitoring various indicators such as traffic and dropouts on certain pages, conversions and more. In addition, they contribute to better service and communication with consumers, such as involvement in appropriate marketing campaigns. These cookies can be stopped.
2. Web Beacons
Web Beacons (also known as Internet tags, pixel tags, and clear GIFs) are usually transparent graphics placed on a website. Web beacons are used in combination with cookies to assess the actions of website visitors.
III. WHAT COOKIES WE USE ON OUR WEBSITE
1. Functional (necessary) cookies
These cookies are related to the proper functioning of our website. They cannot be deactivated. They do not collect information about you and cannot be used for marketing purposes.
The table below provides more information about this category of cookies:
|Cookie name||Expiration date||Purpose (what it is for)|
|_cfduid||For the period of the session||Detects malicious visitors and minimizes blocking legitimate users. Collects and anonymizes End User IP addresses using a one-way hash of certain values so they cannot be personally identified.|
2. Analytical cookies
We use an analytics service from Google Analytics, which sets its own cookies, through which it reports visits to our website. Analytics are collected by anonymizing visitors’ IP addresses and transmitted and stored by Google on their servers in the United States.
Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
If you use other Google services, your data may be processed in combination with other relevant information for advertising purposes. We have no control over Google ‘s policies and practices regarding the processing of your data on its behalf .
Important note : In July 2020, the Court of Justice of the European Union (CJEU) declared invalid the EU-US Privacy Shield framework – the mechanism by which companies could transfer personal information or data to the US in accordance with the General Regulation. on data protection (GDPR). Previously, the CJEU’s decision to transmit data to Google Analytics was based on this framework. Following the decision, the data transfers shall be based on standard contractual clauses provided by Google (Article 46 of the GDPR) and, in addition, on your express consent, in accordance with the conditions set out in Article 49, (1), (a) of the GDPR, in the absence of a decision on the adequate level of protection. Data subjects should be aware that their data may be used for profiling by Google and transmitted to the United States and may be accessed by a competent public or security authority under the United States security framework.
The following table contains more information about these cookies:
|Cookie name||Expiration date||Purpose (what it is for)|
|_ga||2 years||Google Analytics cookie. Registers a unique identifier used to generate statistics on how the visitor uses the website|
|_gid||365 days||Google Analytics cookie. Registers a unique identifier used to generate statistics on how the visitor uses the website|
|_hjid||356 days||Hotjar cookies. These cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.|
|_lfa||2 years||Leadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site.|
IV. COOKIES FROM EXTERNAL SERVICE PROVIDERS
The origin of cookies usually corresponds to the name (domain) of the website on which they are located. This does not apply to cookies from external service providers. In them, cookies are created by the provider himself, who can be an advertiser, for example. These cookies collect information about your habits and interests on the Internet and can track you through various websites. Through them it is possible to determine which pages you visit, in what sequence and how long you stay in them. They are most often used to analyze visits and user interests on a topic.
Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn and Xing pixels – through the pixels we can track the actions of users of our site who have clicked on our advertisements. In this way we can keep statistics on the effectiveness of our advertising communication on the social network. In addition, through the information from it, we can create special advertising campaigns for certain audiences based on their interests. The pixels are owned by third parties and they store the information from the records. The information collected on the advertising platform is anonymous to us, but it may link it to your account in accordance with the rules of their privacy policies.
V. HOW TO MANAGE COOKIES STORED IN YOUR DEVICE
1. Through your browser settings
Cookies can be disabled or removed with tools that are also available in most modern browsers. The settings of each browser are individual, offering different functionalities and management options. For more information on how you can block, delete or deactivate cookies, please review the settings of your browser or device.
If you have concerns about cookies from external advertising service providers, you can turn them off here: https://www.youronlinechoices.com/
Please note that if you choose to block or disable cookies, some features on our site may not work in part or in full.
VI. IF YOU NEED MORE INFORMATION
If you have additional questions, please contact us at [email protected]
This document has been updated and applies from April 2021.